Problem with the GOP's image is that it's dead on

Senate Minority Leader Mitch McConnell says the GOP is in danger of becoming a regional party if they don't market themselves better.

McConnell called on the GOP to push back against labels that have hurt the party in the past — anti-immigrant, anti-union and anti-environment — and to regain taxpayers’ trust that they support limited government spending.

“Too often we’ve let others define us,” McConnell said. “And the image they’ve painted isn’t very pretty.”

No, Mitch, your actions have defined you. And you need to change more than your sales pitch to become relevant again. You need to change your behavior. You're labeled anti-immigrant, anti-union and anti-environment because you are anti-immigrant, anti-union and anti-environment. To the extent that you have an image problem, it's because the image is accurate. The right wing has pulled the wool over the eyes of too many people for too long; but as famously said the great man on whose coattails your party still tries to ride, you can't fool all the people all the time.